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Cortana Research
FieldworkCR-FS-001Version 0.1

The AI Implementation Friction Field Study

A field study of what stops companies from getting AI out of the test phase and into daily use: technical, cost, people, and process problems.

Study designFieldwork
First published round
60
Target number of interviews in the first round of published results Evidence class: Proposed.
Adoption stages
6
Six planned stages, from first interest to daily use with someone watching it Evidence class: Proposed.
Problem categories
12+1
Twelve planned categories plus one for anything else Evidence class: Proposed.
Record-review target
10%
Target share of interview records checked for quality Evidence class: Proposed.

Interviews are underway. These figures describe the study design; results are not published yet.

What the study is designed to answer

Where do established companies lose confidence, momentum, or a clear view of the cost when they try to move AI from a test into work people rely on every day?
  1. 01

    What goes wrong before an AI project reaches daily use?

  2. 02

    How do owners and the people doing the work describe the same problem differently?

  3. 03

    Which workflows are worth money but lack an owner, clean data, or connected systems?

  4. 04

    What does it take for people to trust an AI-assisted workflow enough to keep using it?

  5. 05

    Which 90-day measures matter to the people paying for the project?

How we plan to collect data

  1. 01

    Interviews with people doing the work and the managers who own it, using the same question guide each time.

  2. 02

    Research notes are kept separate from any sales follow-up.

  3. 03

    Numbers people give us are labeled as reported, not as something we measured.

  4. 04

    Each interview sorted by adoption stage and problem type, with totals shown next to percentages.

  5. 05

    Results are anonymous by default; naming anyone needs a separate written release.

Checks before analysis

  1. 01

    Interviewers practice with an observer before interviews start

  2. 02

    Early records reviewed before more interviews count toward the target

  3. 03

    Two people review the same sample separately and settle differences

  4. 04

    Each record notes where the information came from

  5. 05

    We publish the limits, how people were recruited, and the totals

What we will publish if the study goes ahead

01

Summary of who we talked to and how

02

How many companies are at each adoption stage

03

Problem counts by type of operation

04

Types of work with the most reported problems

05

What makes people trust it, and 90-day success measures

06

Anonymous notes from the interviews and limits of the sample

Taking part in research is separate from paid work.

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