EVIDENCE STANDARD
Numbers need provenance.
A percentage without a denominator, a model without assumptions, or a client result without permission is not treated as credible proof.
- 01
State the status
Planned work, active fieldwork, analysis, and published findings are never presented as the same thing.
- 02
Show the denominator
Counts accompany percentages, and missing or excluded records remain visible.
- 03
Label the source
Observed data, participant reports, management assumptions, and external benchmarks stay separate.
- 04
Publish limitations
Recruitment bias, sample constraints, uncertainty, and conflicting evidence belong beside the conclusion.
- 05
Protect participants
Research consent is separate from commercial follow-up, and identifiable material requires written release.